The Gräu Haus
Claudia Grau is pleased to announce the opening of her most recent store concept, The Gräu Haus, with an upcoming Grand Opening celebration on Wednesday, October 19th. The launch, timed to coincide with Los Angeles Fashion Week, is a welcome addition to Sunset Boulevard and the storied Crossroads of the World location.
After years of success in her Melrose Avenue location and her equally successful appointment-only studio for new and established private clientele on Sunset, she is delighted to introduce The Gräu Haus, a lively environment where artists, collectors and crafts people can connect with an audience to share and sell their work.….
Her new concept brings together three separate stores that are part of the Crossroads of the World complex: The Gräu Haus (her studio and by appointment only-space), which is located on 6679 Sunset Boulevard, will retail her Home Collection and feature other artisans’ work. At 6671 Sunset Boulevard, around the corner in the courtyard of The Crossroads of World, are two additional stores—Gräu, now the main store where Ms. Grau’s designer clothing and accessories can be found, and The Small Gräu Haus, a wonderful space that used to be a snack bar in the 1930’s and 40’s, which will house designer hats, gloves and a wide range of accessories. Each location will feature changing guest artists’ and collectors’ work along with Ms. Grau’s designs.
The historic location, The Crossroads of the World, was the first outdoor shopping center. Located on Sunset Boulevard and Las Palmas in Los Angeles, its central building was designed to suggest an ocean liner, surrounded by a small village with cottage-style bungalows. It was designed by Robert Derrah and built in 1936, and is a true part of Hollywood lore— www.crossroadshollywood.com —The Crossroads of the World
The Crossroads has been used for location shooting in many films (L.A. Confidential), TV shows (Dragnet, Remington Steele) and in commercials (McDonald’s, Ford, Mattel). Alfred Hitchcock had a space in there. A reproduction of Crossroads’ iconic tower and spinning globe can be seen just inside the entrance to Disney’s Hollywood Studios at Walt Disney World in Florida.
Today, Crossroads is the creative home of a variety of music publishers and producers, television and film script writers, film and recording companies, novelists, costume designers, publicists and casting agencies.