You don't have to go far. Tucked into Crossroads of the World is an under-the-radar retail shop full of ecclectic women's clothing.
Thanks to Fashion's Night Out on Thursday, I came across Grau Design's event. And being a gal who dangerously treads the boundary of shopaholic-ism, I decided that it was necessary to get the scoop on the shop.
Turns out that designer Claudia Grau has affixed her studio at Crossroads for the past 14 years and in October she decided to expand the space to include retail.
Grau has an eye for textures and patterns, collaging together pieces of clothing that could be considered pieces of art. She's been in the fashion business for more than 30 years, opening her first store on Melrose Avenue before it became a destination shopping hotspot.
Now that she has once again ventured into retail, she has put together an artist collective that features many of their designs inside the shop. She also organizes a variety of workshops.
She's welcoming, passionate and a great host. I'm planning to visit again soon and share with you her story! For now, check out the slideshow for a glimpse at her shop and her tie dye party for Fashion's Night Out.
Grau is located at 6671 and 6679 Sunset Blvd. Store hours are Wednesday-Saturday 11 a.m. - 5 p.m.
Green designer Claudia Grau brings ‘slow fashion’ in Hollywood
October 3rd - Los Angeles
Claudia Grau, one of Melrose Avenue’s original designer-retailers from the 1980’s and arguably the first modern eco-friendly designer, is opening a new retail store at the Crossroads of the World shopping mall on Sunset Boulevard in Hollywood. Named by designer Randolph Duke as one of the “top women of personal style” in 2006, Grau designed for private clients after her famous Melrose store closed in 1994, upon the birth of her second child.
The grand opening of Grau’s new store, The Gräu Haus, will be held October 19, to coincide with Los Angeles Fashion Week, and will include a fashion show of Grau’s latest work.
At age 21, Claudia Grau opened her first store, Gräu, on Melrose Avenue in 1980, and she has been credited as one of the handful of pioneering designers who made Melrose Avenue famous for fashion in the early 1980's. Celebrities including Cher, Bette Midler, and Diane Keaton were regulars at her boutique.
Grau’s apparel was frequently seen on television (The Cosby Show, Moonlighting and Dharma & Greg) and in films (the cult classic Heathers). Grau’s clothes were also sold at many department stores including Barneys, Saks Fifth Avenue and Fred Segal. In 1994, Grau closed her Melrose store to focus on raising her three children, while continuing to design for private clientele.
The Gräu Style Grau’s bold, eclectic style has evolved over the decades, always earning its slogan "Fashion for Fearless Women". Her first commercial success of the 1980’s was “depression wear”, described by the LA Weekly as “Mad Max meets the Stone Age”. Later Grau designed what became her signature collection—tailored jackets made from antique Japanese kimonos constructed into a patchwork fabric—which sold into many department stores. At one point, she devised practical garments from nylon parachutes, sewing her label on the outside. Over the decades, Grau’s edgy fashion style has been characterized as being in the spirit of punk and new wave, but more accessible and not as trend-conscious, and boho-chic.
First Modern Eco-Fashionista In retrospect, Claudia Grau could be considered the first modern green designer. One of the earliest pioneers in deconstruction, she began to repurpose used clothing into new garments in the early 1980’s. Grau invented what she calls “collage clothing” (combining pieces from many old clothes to make new ones), a precursor to recent recycled and upcycled fashion trends. Grau has focused on reused clothing and fabrics throughout her career. As part of the “Slow Fashion Movement”, she produces one-of-a kind, free-cut garments (most without the use of patterns) that are hand-dyed, hand-sewn and hand-cut, all designed and made locally in her shop.
Pioneering Green Designer Claudia Gräu and The Gräu Haus Hosts Fashion Week Party and Fashion ShowJoin Claudia at The Grau Haus in Crossroads of the World at 6671 Sunset Boulevard, Los Angeles, California 90028 for The Gräu Haus’ Fashion Week Party and Fashion Show, Wednesday, March 14 from 6 P.M. to 10 P.M., Fashion Show Starts at 8:30 PM.
FOR IMMEDIATE RELEASE
Mar. 8, 2012 - LOS ANGELES – Legendary Melrose retailer Claudia Grau hosts Fashion Week Party and Fashion Show at her Retail Stores in Historic Crossroads of the World on Sunset Blvd. Claudia Gräu is pleased to announce her Fashion Week Party and Fashion Show, Wednesday, March 14 from 6 P.M. to 10 P.M., Fashion Show Starts at 8:30 PM at her new innovative retail spaces on Sunset Boulevard in the Historic Crossroads of the World landmark.
The Gräu StyleGrau’s bold, eclectic style has evolved over the decades, always earning its slogan "Fashion for Fearless Women." Her first commercial success of the 1980’s was “depression wear,” described by the LA Weekly as “Mad Max meets the Stone Age.” Later Grau designed what became her signature collection—tailored jackets made from antique Japanese kimonos constructed into a patchwork fabric—which sold in many department stores. At one point, she devised practical garments from nylon parachutes, sewing her label on the outside. She was a forerunner in using recycled materials.
Over the decades, Grau’s edgy fashion style has been characterized as being in the spirit of punk and new wave, but more accessible and not as trend-conscious and boho-chic. Fashion Show DetailsFashion Show will feature Claudia Grau’s Spring 2012 Collection and a preview of her Fall 2012 Collection. Cocktails and Refreshments will be served.Join Claudia at The Grau Haus in the Crossroads of the World at 6671 Sunset Boulevard, Los Angeles, California 90028 for The Gräu Haus’ Fashion Week Party and Fashion Show, Wednesday, March 14 from 6 P.M. to 10 P.M., Fashion Show Starts at 8:30 PM.
About The Gräu HausFor more information about Claudia Grau and The Gräu Haus, please visit www.thegrauhaus.com or “Gräu Design” on Facebook. To attend the Fashion Week Party and fashion show on March 14 at 6pm, RSVP to 323-461-4462 or email: firstname.lastname@example.org (Space is limited.)
The Gräu Haus is located at 6671 Sunset Blvd. LA, CA 90028. Store hours are listed on the website.
Our store is a newly opened trio of retail stores located on Sunset Boulevard in the historic Crossroads of the World and featuring clothing designed by local designer Claudia Grau along with guest artisans. Visit www.thegrauhaus.com - Expect to be surprised.!!
Los Angeles, CA, October 10, 2011 --(PR.com)-- Fashion designer Claudia Grau is pleased to announce the opening of her most recent fashion and home furnishings store concept, The Gräu Haus, with an upcoming grand opening celebration and fashion show on Wednesday, October 19th, timed to coincide with Los Angeles Fashion Week.
Designer Claudia Grau Opens The Gräu Haus in Historic Crossroads of the World Shopping Mall
Legendary Melrose Avenue designer emerges from her private clientele business to open trio of retail spaces in Hollywood.
Grau’s trio of retail spaces will bring shoppers back to Sunset Boulevard’s Crossroads of the World, a historic-cultural monument credited as America’s first outdoor shopping mall, dating back to 1936. An innovative retail concept, The Gräu Haus will be a lively environment where artists, collectors and crafts people can connect with an audience to share and sell their work.
After decades of success in her famous store on Melrose Avenue and her equally successful appointment-only studio for private clientele on Sunset Boulevard, Grau’s new retail concept brings together three separate retail spaces in the Crossroads of the World complex.
The Gräu Haus (her studio and by-appointment-only space), located on 6679 Sunset Boulevard, will display her Home Collection and feature other artisans’ work. Two additional stores will be located around the corner (in the courtyard) at 6671 Sunset Boulevard: Gräu, the main store where Grau’s designer clothing and accessories will be found, and The Small Gräu Haus, originally a snack bar in the 1930’s and 40’s, which will house designer hats, gloves and a wide range of accessories. Each location will feature the work of changing guest artists and collectors, along with Grau’s designs.
“I wanted to create an environment that is more than just a store, where things change regularly,” says Grau. “TheGräu Häus was created to be a shopping adventure. Customers can expect to be surprised with what they find.” About Claudia Grau Claudia Grau has been a creative force in Los Angeles for more than 30 years. In 1979, at age 21, she ventured into the fashion world by founding her company, Gräu Design. In 1980, she opened her first store on then-sleepy Melrose Avenue (with only eight stores from Doheny to Highland), and became one of the pioneering designer-retailers who made Melrose famous for fashion.
Her shop was an instant success with celebrities and stylists. As an early pioneer in deconstruction and collaged clothing, Grau was named an LA mover and shaker by the LA Weekly at age 24.
Grau has referred to her bold, up-cycled, collage clothing and eclectic designs as “adventurous clothing for fearless women.” She was likely the first modern eco-friendly designer, repurposing used clothing to create new garments in the early 1980’s, and she continues to use primarily recycled clothing and fabrics to this day. Grau produces free-cut garments (most without the use of patterns) that are hand-died and hand-sewn.
Her distinctive one-of-a-kind work has been seen on TV shows including Dharma & Greg, The Cosby Show and Moonlighting, commercials, and films including the cult classic Heathers. Grau has designed for celebrities including Cher, Diane Keaton, and Bette Midler. Her Melrose store, with its curved wood walls and cracked tile façade, was featured in many magazines.
For more information about Claudia Grau and The Gräu Haus, please visit www.thegrauhaus.com and “Gräu Design” on Facebook. To attend the grand opening and fashion show on October 19 at 7pm, RSVP to 323-461-4462. (Space is limited.) The Gräu Haus is located at 6671 Sunset Blvd., Suite 1511, Los Angeles, CA 90028.